Every project is a unique challenge and opportunity but in order to maintain consistency and quality, we broadly follow a structured yet flexible process framework.


We begin by discussing objectives, examining real brand and business opportunities, conducting a brand audit, questioning everything and collectively defining a vision, set of objectives and brand goals and an effective project brief.


The brief is then broken down into a detailed project plan with defined milestones, factoring in room for iterations and design discovery that is only possible during the process.


We start from the very core of the brand culture and work outwards to every aspect of communication to ensure a holistic consistent and distinct creative voice for the brand. Our eventual goal is to create and handover fully functioning meaningful and self sufficient brands that set benchmarks for business practice, creativity and design.