Team: Rashmi Gupta, Namrata Bhatter,
Dev Kabir Malik
Client: Pizza Hut / Yum! Restaurants India
Scope of Work:
Identity + Print + Web
In the Indian Market, Pizza Hut was stuck in no man's land - it wasn't affordable enough to be fast food yet wasn't aspirational enough to be regarded as a upscale restaurant. Our job was to infuse an energy and buzz to what was a stagnating chain.