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Synchronized



the brief

Team: Namrata Bhatter,  Rashmi Gupta,
Dev Kabir Malik


​Year: 2012


Client: Synchronized Supply Systems


Scope of Work:
Identity + Print + Web

synchronized.in

Synchronized Supply Systems approached us as a young, mid sized logistics firm looking to rebrand themselves by leveraging the customer loyalty and trust they had built over the years and compete with the bigger fish.

what we did

We started by embracing the company's youthful energy to differentiate them in this usually 'boxed-in' space and hence developed the tagline 'keep it moving'. We also dropped 'Supply Systems' from the name for all customer facing activities to keep the company name crisp and memorable.

We aggressively used every surface available to us - from trucks and warehouses, to t-shirts and visiting cards - as talking points about the company, to make potential customers and casual observers sit up and take notice.

Besides just planning their web-strategy and designing their corporate site, we also planned and oversaw the content development, tone of voice and information structure.


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