D.I.Y. Toolkit for Social Innovation
IDENTITY, PUBLICATION, WEB
Zebra Crossing Project
IDENTITY, PRINT, WEB
the brief
Team: Namrata Bhatter, Rashmi Gupta,
Dev Kabir Malik
Year: 2012
Client: Synchronized Supply Systems
Scope of Work:
Identity + Print + Web
synchronized.in
Synchronized Supply Systems approached us as a young, mid sized logistics firm looking to rebrand themselves by leveraging the customer loyalty and trust they had built over the years and compete with the bigger fish.
what we did
We started by embracing the company's youthful energy to differentiate them in this usually 'boxed-in' space and hence developed the tagline 'keep it moving'. We also dropped 'Supply Systems' from the name for all customer facing activities to keep the company name crisp and memorable.
We aggressively used every surface available to us - from trucks and warehouses, to t-shirts and visiting cards - as talking points about the company, to make potential customers and casual observers sit up and take notice.
Besides just planning their web-strategy and designing their corporate site, we also planned and oversaw the content development, tone of voice and information structure.
