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The Nirula Family Company & Art Trust



the brief

Team: Namrata Bhatter,  Dev Kabir Malik


​Year: 2010


Client: The Nirula Family Company


Scope of Work:
Identity + Print 

The Nirula Family Company was an independent art consultancy and the Art Trust was a partner concern that looked to nurture the artists themselves. Both needed identity systems, with the Company needing to be more formal as it dealt with clients and the art trust being more dynamic and flexible as it dealt with the artists themselves.

what we did

The Art Trust identity began with the idea of 'creation' and finding an appropriate visual metaphor - in this case 'the scribble' - and then taking it further and seeing what all it could do.

The Nirula Family Company identity was meant to be complimentary but more structured, so we chose the frame, with the option of its contents varying depending upon the occasion to allow for some flexibility.


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