The Outdoor Journal
IDENTITY, PRINT, PUBLICATION
Advaita
IDENTITY, PRINT, WEB
the brief
Team: Namrata Bhatter, Dev Kabir Malik
Year: 2010
Client: The Nirula Family Company
Scope of Work:
Identity + Print
The Nirula Family Company was an independent art consultancy and the Art Trust was a partner concern that looked to nurture the artists themselves. Both needed identity systems, with the Company needing to be more formal as it dealt with clients and the art trust being more dynamic and flexible as it dealt with the artists themselves.
what we did
The Art Trust identity began with the idea of 'creation' and finding an appropriate visual metaphor - in this case 'the scribble' - and then taking it further and seeing what all it could do.
The Nirula Family Company identity was meant to be complimentary but more structured, so we chose the frame, with the option of its contents varying depending upon the occasion to allow for some flexibility.
