Advaita
IDENTITY, PRINT, WEB
D.I.Y. Toolkit for Social Innovation
IDENTITY, PUBLICATION, WEB
the brief
Team: Rashmi Gupta, Namrata Bhatter, Amrita Mohanty, Dev Kabir Malik
Year: 2013-14
Client: The Corde Media
Scope of Work:
Identity + Print + Publication
The Outdoor Journal is a quarterly publication covering the outdoor and adventure sports and lifestyle globally. The visual language was developed to marry the ruggedness of the outdoors, with the finesse and classicism of literary and academic writing.
what we did
We worked on the full brand spectrum, covering everything from systemic tasks like naming and identity, editorial planning, publication system development to issue specific tasks like designing actual spreads, illustrations and infographics.
