D.I.Y. Toolkit for Social Innovation
IDENTITY, PUBLICATION, WEB
Advaita
IDENTITY, PRINT, WEB
the brief
Team: Rashmi Gupta, Sakshi Chopra, Namrata Bhatter, Dev Kabir Malik
Year: 2010
Client: MJP Media Pvt Ltd
Scope of Work:
Identity + Print + Web
The Sunday Guardian aimed to be Delhi's best Sunday Newspaper, with unparalleled political analysis and extensive cultural coverage and criticism. It was divided into two 20 page sections - The Main Paper and 'Guardian20' - the expanded culture and arts section.
what we did
We were involved in every step of the paper's development, from drawing the masthead, to planning story sizes, content structure and page hierarchies, to developing a web like topical tagging system for articles and custom logos for columns and specially commissioned illustrations for lead stories.
