The Nirula Family Company & Art Trust
IDENTITY, PRINT
D.I.Y. Toolkit for Social Innovation
IDENTITY, PUBLICATION, WEB
the brief
Team: Namrata Bhatter, Dev Kabir Malik
Year: 2010
Client: The Nirula Family Company
Scope of Work:
Identity + Print + Web
The Nirula Family Company wanted to start an Art-led, socially motivated initiative. It involved partnering with organizations working on worthy social causes, and using Art as a means of raising funds for them. Since they were bridging the gap between high-art and social welfare, we named it the Zebra Crossing Project.
what we did
Various forms of the Zebra and of the Zebra Crossing were explored till we arrived at a form that was unique and also structurally simple enough to be drawn using only a few brush strokes. This allowed the symbol to work as something artists could 'sign' into the work they created for this project.
The identity was then extended into a series of print collateral and a website that would be a promotional tool as well as archive of all of the project's activities.
